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On Monday, March 31st, Česká televize (Czech Television) started broadcasting a new commercial of the Foundation VIZE 97 making the public aware of colorectal cancer prevention

The health commercial, which Česká televize is about to start broadcasting as of Monday, March 31st, 2014, aims to make the viewers aware of the danger of this serious disease, encouraging them to see their GP and to undergo a medical examination free of charge. The Czech Republic has the highest number of patients with colorectal cancer as well as the highest number of deaths caused by the disease of all countries in the world. The main purpose of the commercial broadcast is to reverse this unfavourable situation.

In the making of the commercial were involved without demands for the fee the director Jiří Strach, Dagmar Havlová, prof. Miroslav Zavoral, Eliška Balzerová, Květa Fialová, Dana Batulková, Daniela Kolářová, Kateřina Brožová, Kateřina Hrachovcová-Herčíková, Kateřina Macháčková, Jiří Dvořák, Tomáš Töpfer, and Milan Hein.

We believe that with the new commercial, which is a follow-up of the previous successful campaign, we could get necessary attention of the public in relation to this topic.

You can watch the health commercial here: